Top Marketing Predictions for 2023: What Every Small Business Needs to Know

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Written by Brooke Gulling

Brooke Gulling is our copywriting wizard who’s a master of words by day and an adventurer by night. Whether she’s crafting compelling copy, or cuddling with her furry companion, Brooke always goes above and beyond. And when she's not crafting words, you can find her watching just about anything, from sports to sitcoms to romcoms.

January 4, 2023


By using an omnichannel approach, businesses can create a seamless customer journey and provide an integrated user experience.

Personalization will be essential to achieving successful marketing results. With consumers’ expectations for personalized experiences and content on the rise, businesses must tailor their messaging and offerings to each individual customer or risk losing their attention.

Interactive content is likely to be a major focus of the marketing landscape in 2023. Businesses can create interactive resources such as quizzes, polls, surveys, games and more to engage their customers. Interactive content not only helps businesses capture valuable customer data but also provides an enjoyable experience for the customer which can be used to build relationships and foster loyalty.

Influencer marketing will also remain important in 2023, as businesses are looking to capitalize on their power to reach a wide audience.

Video content will continue to be used in various forms of marketing such as explainer videos, product demos, customer testimonials, educational videos and more. Video content is an effective way to engage with customers, explain complex concepts in an accessible manner, and create more meaningful connections.

Interactive experiences such as webinars, conferences, seminars and workshops, businesses can share content, interact with customers and gain more exposure.

Omnichannel Marketing

One of the key marketing trends that is likely to remain prominent in 2023 is the use of omnichannel marketing. Omnichannel marketing involves developing a consistent brand experience across all channels, from physical stores to online platforms. By using an omnichannel approach, businesses can create a seamless customer journey and provide an integrated user experience.

Multichannel vs Omnichannel marketing graphic

Personalized Marketing and Data Driven Decisions

One of the major trends that will shape marketing in 2023 is personalization. With technological advances like AI and machine learning, businesses can now create customized experiences for their customers that are tailored to their individual needs and preferences. This helps to drive customer loyalty, as customers feel appreciated when they receive experiences that are designed just for them. Personalization enables businesses to create more targeted and effective marketing campaigns that can reach the right audience with the most impact.

Companies are now able to analyze past interactions with customers and use predictive models to better understand their customers’ behavior, allowing them to tailor their marketing efforts accordingly. This could include creating more targeted emails and ad campaigns, as well as product recommendations tailored towards individual customers. AI-driven analytics can be used to accurately predict customer behavior, allowing businesses to make more informed marketing decisions.

Personalized marketing is becoming increasingly important for companies to stay ahead of the competition, and companies that don’t take advantage of this tool may find themselves losing out in the long run. By taking the time to understand their customers better, businesses can create highly-targeted campaigns that will engage their customers and drive more sales.

Interactive Content

Man working at desk evaluating marketing analytics Creating interactive content is an effective way to engage with customers and keep them coming back for more. It encourages customers to explore your product or service in a creative and enjoyable way, while also helping you better understand what they are looking for. This type of content can be used in a variety of ways, from quizzes and polls to virtual tours or video games. When leveraging interactive content, you can enhance the customer experience and make your product or service more memorable.

By tracking user responses, you can gain valuable insights into what customers value most. The data gathered from these interactions can be used to improve products and services over time, making them even more attractive to customers. Interactive content is a great way to boost customer engagement and create a more memorable experience for your brand. By incorporating interactive elements into your content, you can make it more enjoyable and informative for customers while gaining valuable insights into their preferences.

Influencer Marketing

close up of phone on tiktok appWhen it comes to influencer marketing, there are many options on which platforms you can focus. Two of the most popular and effective social media channels that you should consider for your business are Tiktok and Instagram. While both offer a wide range of opportunities for brands to connect with their target audience, each has different benefits too. 

Tiktok is suitable for brands who want to reach younger generations and those who are looking to create videos that are more lighthearted, entertaining, or humorous. It can also be a great platform to launch creative campaigns and encourage user participation with challenges and competitions.

Instagram offers more options when it comes to content types and the ability to produce more polished visuals. It works well for brands looking to build a strong emotional connection with their target audience through stories and images, as well as showcasing products or services in the best light through visuals.

Both Tiktok and Instagram can be powerful tools for brands looking to reach new audiences and grow their businesses. By leveraging influencers on these platforms, brands have the opportunity to gain greater exposure and create a more personalized connection with their target audience. Whether you’re looking for brand awareness or sales, influencer marketing can be a great way to increase engagement and drive results.

By taking advantage of both Tiktok and Instagram, as well as the influencers on each, your business can tap into a wealth of opportunities for new customers, increased brand recognition, and greater sales. To ensure the best results from your influencer marketing strategy, it’s important to do your research and identify the right influencers for your business who have an engaged following that aligns with your target audience. From there, you can craft compelling content that resonates with your audience and drives the kind of results you’re looking for.

Video Content

When it comes to marketing, video has become an indispensable tool for organizations. Video offers a variety of advantages over traditional text-based content, including the ability to engage audiences in a more personal and interactive way. In addition, videos are easily shareable on social media and other platforms which can help increase reach and engagement levels.

In 2023, brands should focus on utilizing video in their marketing efforts. They can make use of explainer videos to provide valuable information about a product or service. Video tutorials and webinars are great ways to educate customers about the features and benefits of an offering and drive conversions. Additionally, businesses can create custom video ads that target specific demographics and highlight the best aspects of a product or service. 

As video becomes more prevalent, businesses should look for ways to stay ahead of the curve by utilizing innovative tools and technologies such as augmented reality (AR) and virtual reality (VR). These can provide customers with an immersive experience that is sure to capture their attention. Additionally, organizations should focus on utilizing video for customer service purposes, as well as offering live streaming capabilities.

Interactive Experiences

Along with interactive content, businesses are also finding ways to create interactive experiences for their customers. This could include virtual reality experiences, augmented reality apps, and other immersive technologies that allow customers to engage with a brand in a more interactive way. These types of experiences can be a great way to build relationships with customers and generate more interest in a product or service.

Augmented Reality (AR) and Virtual Reality (VR) are both immersive technologies used to simulate physical environments. While they have similar goals, they are quite different in practice:

Augmented Reality

Augmented Reality overlays a digital layer onto the real world. This digital layer can include graphics, audio, text, or other virtual elements that are visible on top of the physical environment. It is used to enhance real-world experiences and integrate digital objects into our world.

Virtual Reality

Virtual Reality creates a computer simulated world that replaces or masks the physical environment entirely. The user interacts with this virtual world using devices such as headphones, special heads up displays (HUDs), and hand controllers. This simulated environment allows users to explore different worlds and interact with them in ways that would not be possible in the physical world.

Augmented Reality (AR) and Virtual Reality (VR) are two powerful technologies that have the potential to revolutionize how we interact with our environment. By combining digital experiences with physical reality, they can provide users with a unique way to explore and experience the world around them. With their wide range of applications, AR and VR are sure to continue to play an important role in our lives for years to come.


By staying informed of the latest trends in marketing and adapting accordingly, businesses can ensure that their marketing efforts are effective and successful in the year 2023. Taking time to explore these different trends and create an integrated strategy will help businesses reach their target audience and establish meaningful relationships with customers.

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