Marketing Funnels: What They Are and Why They're Important If you're a small-to-midsize business owner—whether you're running a fast-growing e-commerce store or a local contracting business—you’ve probably heard about marketing funnels. Maybe you’ve even tried...
If you're running a small-to-midsize business and still treating YouTube like an optional add-on for your digital marketing plan, you're leaving serious growth on the table. Video content isn’t just “nice to have” anymore—it’s a key driver for brand awareness, trust,...
Use LinkedIn Marketing To Boost Your Digital Marketing Success When most people think of social media, LinkedIn doesn’t always top the list for marketing. It feels more like a professional networking tool than a marketing powerhouse. But that’s a gap in thinking a lot...
Best Practices for Social Media Marketing On Twitter/X To Promote Your Business If you’re thinking about how to use Twitter (now X) to support your business brand or personal reputation, it’s a good time to give the platform another look. Twitter is one of the most...
Instagram Marketing: How to Use Instagram for Business Success In a fast-changing digital landscape, Instagram marketing remains one of the most effective strategies to grow your brand’s online presence and boost engagement. With over 2 billion Instagram users, this...
Why Being Everywhere on Social Media Is Hurting Your Brand—And What to Do Instead In the rush to build a social media presence, many businesses fall into the trap of trying to be on every social media platform at once. You see competitors posting across Instagram,...
Maximize Ad Campaign Performance: Top Strategies for Digital Marketing ROI Digital advertising can be a game-changer when done right. If you’re investing time and money into running ads, the goal is to maximize ROI and get the most out of your marketing spend. That...
The Ultimate Guide to Marketing Automation: A Complete Tool Comparison What is Marketing Automation? Marketing automation is the process of using software to streamline, automate, and measure marketing workflows and tasks. It's more than just scheduling social media...
Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined the company’s top priorities for the coming year. From AI-powered ad experiences to deeper...
How to Create a Customer Journey Map: A Step-by-Step Guide Introduction Understanding how people interact with your brand is essential if you want to develop a marketing strategy that works. A customer journey map is your secret weapon for truly seeing what your...