Google Business Profile Website Shakeup: Navigate the Change by March 1st

Google business .site's sunsetting March 1st. Read all about it.

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Written by Everzocial Support

January 9, 2024

Build Your Dream Website Before Google Yanks the Rug! (But Don’t Panic, We’ve Got You Covered)

The TL;DR on the Google Business Profile Website Closure

Attention small business owners! Everzocial, your trusted digital marketing partner, is here to help you navigate the upcoming changes in the online landscape. Google Business Profile websites are being sunsetted, and it’s important to be informed about the impact this will have on your business. We are here to provide support and guidance as you choose how you want to adapt to these changes.

Effective March 1st, 2024, those familiar “business.site” addresses will become a thing of the past. While this might seem like a disruptive shift, it presents a valuable opportunity to elevate your online presence and unlock the full potential of your digital marketing efforts.

Google Maps

businesses. Google allows business owners to create and verify their own business data through Google Business Profile, formerly Google My Business.
Google Business Profile Websites

Here is the official notice from Google

Why the Change?

Google’s focus is on streamlining its Business Profiles, prioritizing core functionalities over basic website creation. This allows them to concentrate on enhancing features that directly impact local search visibility and customer engagement.

What Does This Mean for You?

Don’t panic! It’s not a digital apocalypse. Instead, it’s time to embrace a proactive approach. To avoid any disruption, you’ll need to create a new website hosted on an alternative platform before the March 1st deadline.

The Opportunity Lies Ahead

Building a custom website transcends the limitations of basic templates. It empowers you to:

  • Craft a Brand Story that Resonates: Design an online experience that reflects your unique brand identity and values, captivating your audience and fostering trust.
  • Become an SEO Powerhouse: Optimize your website for search engines, attracting more qualified leads and boosting your local search visibility.
  • Convert Visitors into Customers: Implement strategic marketing elements to nurture leads, drive conversions, and watch your business flourish.

Navigating the Transition: A Roadmap to Success

  1. Start Planning Today: Act promptly, as most website development projects require at least 60 days for completion.
  2. Explore Your Options: Platforms like Wix, Squarespace, GoDaddy, are options that are being recommended by Google. Everzocial is  recommending WordPress because it offers diverse functionalities and design flexibility, but most of all it is the most SEO friendly website platform. You will have to choose the one that aligns with your needs and budget.
  3. Update Your Business Profile: Before the deadline, replace your “business.site” URL with your new website address, ensuring a seamless transition for your customers.
  4. Ad Campaign Considerations: If you have active ad campaigns linked to your existing website, adjust them to reflect your new URL or consider pausing them until the transition is complete.

Everzocial: Your Partner in Progress

We understand that navigating these changes can feel daunting. That’s why Everzocial is here to guide you every step of the way. We offer comprehensive website development services, tailoring solutions to your specific budget and business goals.

Embrace the Change, Elevate Your Presence

This Google shake-up is not a setback, but a springboard for growth. With proactive planning and the right support, you can transform this transition into an opportunity to build a website that truly reflects your brand and drives your business to new heights.

Let Everzocial be your digital marketing compass. Together, we’ll navigate the ever-changing online landscape and ensure your small business shines brighter than ever.

Contact us today for a free consultation and let’s start crafting your digital success story!

Google Business Profile – Get Listed on Google

List your business on Google with a free Business Profile (formerly Google my Business). Turn people who find you on Search & Maps into new customers.

 

 

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