For those of us who work in social media, switching gears is something we are used to. Knowing the best days to post to Facebook can be guesswork if you don’t have access to data.
One of the the greatest challenges for small business owners managing their own Facebook pages is determining exactly when to post a given piece of content so it attracts the most “likes,” comments, and retweets. A recent infographic from LinchpinSEO could help crack that code by showing the best days to post to Facebook. Even better, it breaks it down by business type or industry.
UPDATED: Facebook has an engagement map built into its business page dashboard that shows you best times to post based on your particular audience.
Best days to post on Facebook globally
- Best times: Wednesday, 11 a.m. and 1–2 p.m.
- Best day: Wednesday
- Worst day: Sunday
Facebook’s ever-evolving algorithm displays the best times to engage with your particular audience. The heatmap above is a general recommendation based on all users and businesses on Facebook.
In the infographic below, companies considered “general retail” will find more engagement on Mondays, whereas nonprofits will see greater success on weekends.
If you’re looking to target consistent engagement outside of these peak times, consider posting from Monday through Friday, 10 a.m.–3 p.m. Avoid the drop off of lower engagement that happens before 5 a.m. and after 5 p.m. every day. Use a social media monitoring strategy to uncover deeper insights into what’s grabbing your audience’s attention during these top times to post.
It’s important to remember that each type of business will have a different best day and time to post to Facebook. This infographic could help you identify it. If you need further help with your Facebook Business Page, our team of Zocialites are here to help do it for you.