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Digital Marketing Blog
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Best Practices for Social Media Marketing On Twitter/X To Promote Your Business
Best Practices for Social Media Marketing On Twitter/X To Promote Your Business If you’re thinking about how to use Twitter (now X) to support your business brand or personal reputation, it’s a good time to give the platform another look. Twitter is one of the most...
Instagram Marketing: How to Use Instagram for Business Success
Instagram Marketing: How to Use Instagram for Business Success In a fast-changing digital landscape, Instagram marketing remains one of the most effective strategies to grow your brand’s online presence and boost engagement. With over 2 billion Instagram users, this...
Why Being Everywhere on Social Media Is Hurting Your Brand—And What to Do Instead
Why Being Everywhere on Social Media Is Hurting Your Brand—And What to Do Instead In the rush to build a social media presence, many businesses fall into the trap of trying to be on every social media platform at once. You see competitors posting across Instagram,...
Maximize Ad Campaign Performance: Top Strategies for Digital Marketing ROI
Maximize Ad Campaign Performance: Top Strategies for Digital Marketing ROI Digital advertising can be a game-changer when done right. If you’re investing time and money into running ads, the goal is to maximize ROI and get the most out of your marketing spend. That...
The Ultimate Guide to Marketing Automation: A Complete Tool Comparison
The Ultimate Guide to Marketing Automation: A Complete Tool Comparison What is Marketing Automation? Marketing automation is the process of using software to streamline, automate, and measure marketing workflows and tasks. It's more than just scheduling social media...
Google’s 2025 AI Revolution: Why Your Old Ad Strategy Won’t Survive
Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined the company’s top priorities for the coming year. From AI-powered ad experiences to deeper...
